Most Important Information for Home Buyers

Kirk:    

Do you know what the most important buying activities are for the current home buyer?

Dewayne:    

Welcome back to another episode of 60 lessons that we’ve learned over 60 years. And today we’re going to discuss a Zillow survey that shows what the most important information buyers are wanting when they’re shopping for a home.

Interviewer:   

So Zillow lists what the top 12 most important activities and info to buy or shopping for a home are. Do you know what they are?

Kirk:  

I do. In ascending order, taking a private tour, access to a pre-inspection, access to data and history, a floor plan, a CMA or an appraisal / market analysis, professional pictures, home free of sellers belongings, next one is an open house, a virtual tour, a video tour, other media of the home, and of course a staged home. Did I get all 12?

Dewayne:  

It’s 12.

Kirk: 

Pretty good.

Interviewer:   

So which of those 12 do you regularly do or provide for your listings?

Dewayne:      

Well, here’s the thing, we look at what the consumers want or wants, and what’s most impactful to them, and then we create the team and our marketing to service that consumer in the most impactful way and provide the most value.

Dewayne:     

So number four on the list is floor plans. Buyers would like a floor plan. And if you look at 99% of the listings on the MLS, there’s no floor plans. So for all our listings, we always provide a floor plan.

Kirk:   

That way when the people get back after they’ve seen what, five, six, seven houses, they can sit down and say, oh this is the only house that we saw that has a floor plan. And when they look at that, they can start placing their furniture in the house. So it makes a difference.

Kirk:       

Also we suggest to our sellers to get a pre listing inspection. It’s always a seller’s decision, but we try to talk them into that, it helps. Depending on the price point, we do video tours, we do additional media for the people to view. So we really want the whole package so when the people see it, they get excited.

Dewayne:  

And they have all the information available so that they can make a decision that day rather than tracking down the seller for, well what does your insurance cost or what’s the age of the roof, because what it ultimately comes down to is buyers want to know like what does it cost me to run this house.

Kirk:

And they want to know quickly.

Dewayne:    

And most listings do not have that information.

Kirk:     

Absolutely.

Interviewer:    

In your experience, do you agree with these survey results?

Dewayne:   

Yeah, we’d say that they’re accurate. We’re always listening to the consumers to better market to our clients. And, like I said, we touched on floor plans but we’re making sure that we’re touching all of those issues, like taking a private tour. We have concierge agents available and ready to take a private tour because-

Kirk:    

Quickly.

Dewayne:    

Quickly, because we live in the day and age of Uber. People press that button and they want a car within four minutes and if it takes six minutes, they’re canceling the Uber. So it’s the same thing with how we structure our team with our concierge agents. So you get that buyer in town, they’re only in town on Saturday and we just saw the house, we have the concierge agents that can go and open the door for them.

Kirk:   

Our goal is to provide a service and not say, oh, you have to wait until Monday, or you have to wait, because the people are gone. They’re coming in here on a quick trip. We’re also staying ahead of the curve by paying attention to the market. If there’s new ways to advertise our listings, we’re trying to garner our attention from that consumer. We most likely will try it just to see if it works. And if it doesn’t work, we’ll pull it off the shelf and not do it again. It’s our job to get the best marketing for our seller and also for the clientele. I mean, that’s our goal.

Interviewer:  

Well, I would agree with that. So out of the 12 items on that list, you seem to do all of them. So this is a great lesson in staying on top of what the marketing and the consumers want. So what lesson can we learn from you next time?

Kirk:  

Next week, we’re going to talk about short sales, we’re going to talk about foreclosures, and the traditional sales. Join us next week. It will be interesting.

Dewayne:   

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