About Joe Friedman

Get to know our exceptional team member.

Joe

Agent Details

Meet Joe

Joe Friedman embodies the true essence of a native Floridian, hailing from Tampa and embracing the vibrant lifestyle of the Sunshine State. His journey to Brevard County has been shaped by a diverse array of experiences, reflecting his deep-rooted passion for his home state. After graduating from Florida State University in 2004 with aspirations of becoming an automotive journalist, Joe's path took an unexpected turn when his proficiency in mathematics and technology led him to a role in business development with Harris Corporation in Melbourne where he honed his sales and customer service skills on multi-million dollar engineering programs.

Joe’s upbringing provided him with invaluable insights into the world of construction and real estate. With a father who was a contractor and licensed home inspector, Joe learned the intricacies of the industry from a young age. His hands-on experience, combined with his analytical mindset, equips him with a unique perspective that sets him apart in the real estate market. Whether evaluating the construction of a property to better understand its hurricane resilience and corresponding insurance costs, or assessing its aesthetic appeal, Joe's comprehensive approach ensures that his clients make informed decisions every step of the way.

Joining the Carpenter|Kessel Homeselling team in 2024, Joe brings a wealth of knowledge and a commitment to excellence that resonates with his clients. His dedication to learning and his penchant for providing exceptional service have earned him a stellar reputation as a trusted advisor in the real estate community. Whether buying or selling, Joe's blend of analytical intellect and unpretentious, down-to-earth persona ensures a seamless and rewarding transaction for his clients. With Joe Friedman at your side, you can embark on your real estate journey with confidence and peace of mind.

Frequently Asked Questions About Our Agents

Finding the right real estate partner makes all the difference when buying or selling a home. Below are answers to the questions clients most often ask Carpenter | Kessel agents, designed to give you clarity and confidence before your next move.

Carpenter | Kessel agents specialize across Brevard County’s Space Coast, including Satellite Beach, Indian Harbour Beach, Melbourne Beach, Merritt Island, Cocoa Beach, Viera, and surrounding coastal communities.

Our agents manage diverse property types—including oceanfront condos, canal- and riverfront homes, luxury estates, and custom waterfront builds—tailored to meet buyers and sellers across price points.

Team leaders bring decades of experience and have guided the firm to rank as Florida’s #1 real estate team, with agents closing millions in sales annually.

Clients benefit from expert teamwork, award-winning leadership, advanced technology, global reach, and high-impact marketing—backed by $1B+ in closed sales.

Clients benefit from expert teamwork, award-winning leadership, advanced technology, global reach, and high-impact marketing—backed by $1B+ in closed sales.

We leverage professional photography, videography, 3D tours, drone footage, Google Ads, social media, email campaigns, and international exposure via Compass + Barnes International Realty.

Our “Listed. Marketed. Sold.” philosophy is backed by data: strategic marketing helps sellers achieve faster sales and stronger offers compared to industry averages.

Expect concierge-level service. Each agent is supported by marketing, operations, staging, and design teams to deliver a seamless experience from listing to closing.

Carpenter | Kessel consistently ranks #1 in Florida and among the top teams nationwide, closing more than $90M in volume from July 2024–2025.

Clients often ask:

  • “What is my home worth in this market?”

  • “How do you market homes to local and international buyers?”

  • “Which agents specialize in luxury waterfront sales?”

Each agent page includes direct contact details (email, mobile phone) and the option to schedule a listing strategy call.

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We believe the consumer deserves a better real estate sales experience Shunning the way traditional real estate is practiced, we are raising the bar as far as the type of representation people are receiving. With leading edge technology, in depth market knowledge, innovative property presentation, a powerful global network, multimedia target marketing, discreet personal service, and expert contract negotiation.

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